A massive market waiting to be transformed

E-commerce is a $6.8 trillion industry, but shopping is still broken. Recommendation systems optimize for ad revenue, not consumer welfare. That's our opportunity.

The numbers speak for themselves

Global e-commerce is growing at 18-20% annually, with consumers increasingly demanding personalized experiences that actually serve their interests.

$6.8T
Global e-commerce market in 2025, projected to reach $8T by 2027

2.77B

Global online shoppers worldwide

21%

Of all retail purchases happen online

63%

Of e-commerce sales happen on mobile

89%

Spend 10+ minutes researching purchases

61%

Willing to pay more for personalization

87%

Research online before making purchases

Why consumers need I-Shopper

Shopping agents represent a fundamental shift in how people make purchase decisions—moving from ad-driven recommendations to consumer-aligned AI.

🎯

Massive Cognitive Load

Online shopping demands sustained attention and effort. Consumers face:

  • Opportunity cost of time spent researching
  • Decision fatigue leading to delayed purchases
  • Irrational decisions under time pressure
  • Information overload increasing return rates

This cognitive burden is a real pain point consumers will pay to solve.

Low Risk, High Value

Shopping agents have unique advantages for deployment:

  • Actions are naturally reversible (free returns)
  • Payment step serves as verification node
  • Few catastrophic failure modes
  • Strong willingness-to-pay from consumers

This makes shopping an ideal domain for agentic AI systems.

📊

High-Quality Data Pipeline

Shopping has a powerful structural advantage:

  • Payment = mandatory user verification
  • Direct preference signals (not just clicks)
  • Clear feedback loop for model improvement
  • Compound learning from every transaction

This creates defensibility through personalized user models.

🚀

Startup Window is Open

Tech giants won't build this because of conflicts:

  • Google, Meta, Amazon rely on ad revenue
  • Consumer-side agents hurt their business model
  • They optimize for advertiser ROI, not buyer welfare
  • This creates a limited-time window for startups

We can capture this market before incumbents adapt.

Why now is the moment

Agentic AI, consumer awareness, and market dynamics have aligned to create a once-in-a-generation opportunity.

2022-2023

LLM Breakthrough

GPT-4 and Claude demonstrate reasoning capabilities needed for complex shopping decisions. Agentic systems become viable.

2024

Consumer Awareness

Public understands AI agents. ChatGPT reaches 100M users. People ready to trust AI for high-stakes decisions like purchases.

2025

Market Inflection

E-commerce hits $6.8T. Mobile commerce dominates. Consumers demand personalization but increasingly distrust ad-driven platforms.

2025-2026

The Window Opens

Tech giants locked into ad-based models. Startups can move faster and align with consumers. This window closes when incumbents adapt or acquire.

Join us in transforming shopping

We're building the future of consumer-aligned commerce. Be part of it.

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