Meet the team

We're building the future of consumer-aligned commerce with a team passionate about AI, consumer welfare, and creating technology that truly serves people.

Daniel Elliott

CEO & Founder

Undergrad student in Computer Engineering at UIUC, founder of AI Alignment @ Illinois as a Pathfinder Fellow, and president of ACM's SIGPolicy. At I-Shopper, focused on the problem that connects both: building AI that works for the people using it.

Xiaocong Yang

CTO & Founder

Ph.D. student in Computer Science at UIUC specializing in LLM retrieval systems and AI interpretability. Founder of AI Interpretability @ Illinois research team. B.S. in Economics from Tsinghua University.

Growing the team soon. See open positions →

Our Mission

We believe shopping should work for consumers, not advertisers. Every day, billions of people waste hours sifting through biased recommendations optimized for revenue, not value. We're building AI-powered shopping agents that truly align with consumer interests—making purchase decisions faster, smarter, and more transparent. Our mission is to return control of the shopping experience to the people who matter most: the shoppers themselves.

Our Values

What drives us

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Consumer-First

Every decision we make prioritizes consumer welfare over advertiser revenue. No compromises.

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Research-Driven

We build on rigorous technical foundations and continuously push the boundaries of what's possible.

🛡️

Privacy & Trust

Your data belongs to you. We earn trust through transparency and respect for user privacy.

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Move Fast

We have a limited window to capture this market. Speed and execution matter.

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Collaborative

The best ideas come from open dialogue. We value diverse perspectives and honest feedback.

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Long-Term Thinking

We're building infrastructure for the next decade of commerce, not chasing short-term metrics.