We're building the future of consumer-aligned commerce with a team passionate about AI, consumer welfare, and creating technology that truly serves people.
Daniel is the founder and CEO of I-Shopper, bringing expertise in AI alignment and a passion for building technology that serves consumer interests. He founded AI Alignment @ Illinois while pursuing his degree in Computer Engineering at UIUC.
Growing the team soon. See open positions →
We believe shopping should work for consumers, not advertisers. Every day, billions of people waste hours sifting through biased recommendations optimized for revenue, not value. We're building AI-powered shopping agents that truly align with consumer interests—making purchase decisions faster, smarter, and more transparent. Our mission is to return control of the shopping experience to the people who matter most: the shoppers themselves.
Every decision we make prioritizes consumer welfare over advertiser revenue. No compromises.
We build on rigorous technical foundations and continuously push the boundaries of what's possible.
Your data belongs to you. We earn trust through transparency and respect for user privacy.
We have a limited window to capture this market. Speed and execution matter.
The best ideas come from open dialogue. We value diverse perspectives and honest feedback.
We're building infrastructure for the next decade of commerce, not chasing short-term metrics.
We're hiring exceptional engineers and designers to build the future of shopping.
View Open Positions